Meet the hardest-working men and women in Hollywood. Seriously.
A celebrity has to be more than just a talented actor, actress, singer, or sports star these days. In today’s marketplace, a celebrity is a brand, and the way they manage that brand determines what kind of projects they will be offered in the future. Many celebs aren’t content to just let their brands grow around them; instead, they’ve taken proactive roles to build up their businesses and expand into the realm of entrepreneurship. We can learn a lot about how to conduct our own business enterprises from these celeb-preneurs. What can they tell us?
Check out the list below to see which quality each celebrity entrepreneur possesses and what you can learn from each of them. You’ll be surprised—seriously. Write a comment if you think there are any good ones or good lessons we’ve missed.
Do Your Research
When Paris Hilton met with the CEO of the Guess fashion line to discuss a potential endorsement deal, she wooed him by reciting her encyclopedic knowledge of the company’s history. He signed her up on the spot.
Know Your Marketplace
Kim Kardashian knows she can’t live in the tabloids forever and realizes her good looks will fade over time. That’s why the reality-television star has been hard at work trying to build an empire of consumer goods. She’s selling diet supplements, creating perfume, and designing clothes—and she knows her market. Kim connects with her fan base over Twitter; she answers even the lamest of questions because she knows these are the people who buy her products.
Never Let Them See You Sweat
People want to work with Oprah because she projects the image that she can do anything and do it well. Failure is not an option when you’re the big O.
Take Advantage of Every Opportunity
Danny DeVito made headlines when he notoriously turned up on TV completely toasted and blamed his erratic behavior on drinking limoncello. He turned the bad press around by launching his very own line of the lemon-flavored liqueur, Danny DeVito’s Limoncello Original.
