Video: Dove Campaign for Real Beauty - Onslaught

Following the success of the award winning Dove Evolution video, part of Dove’s Campaign for Real Beauty, Dove is now launching the follow up: Onslaught. It’s a short film featuring a young girl being bombarded with hundreds of images of female perfection, drawing attention to the need for a wider definition of beauty in society.

See the first video (Evolution) here
Read more at Campaign for Real Beauty

First published October 2007

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Comments

The message is great- agreed. However, Dove is under the parent company Unilever, which is also the parent company of Axe. The link is an interpretation of your posted commercial with both Axe and Dove in mind: http://www.youtube.com/watch?v=SwDEF-w4rJk

Um...hello...remind you of any other recent PR campaign? Can you say "cigarette manufacturers putting up websites on how to quit smoking" ???? Duped is duped. They suckered you in on all their crap in the first place...and now they're suckering you in on what a wonderful advocate they are for women. All I need do to prove my point is quote this post: "I love how this video was followed by a link for an anti-wrinkles advert. It still makes a good point."

Dove is owned by Unilever. THEY MAKE SLIM FAST!!! IT IS OUTRAGEOUS FOR THEM TO PRETEND THEY ARE OUR FRIENDS IN ALL OF THIS. HOW CLEVER THEY ARE. THEN WE WILL BUY FROM THEM, RATHER THAN THEIR COMPETITORS.

I attended Dove's launch of the Onslaught video in Toronto, amidst a crowd of media-types, noteworthy speakers and about 100 highschool girls. The video reveal and panel discussion was followed by a mock self esteem class with the students. It surprised me to see and hear how these beautiful young students had difficulty finding positive things about themselves, and the degree of judgment and criticism of all things media. As women and young girls we are missing the point that EVERY one of is beautiful because of our innate qualities like strength, courage, resilience, nurturing. Qualities we naturally possess and summon up at different times and in different ways throughout our life. It's time we celebrate the beauty and power of what it means to simply BE A WOMAN. Check out my new book www.be-awoman.com about real women and real beauty! I guarantee you'll look at yourself and the women in your life differently.