Make-A-Messterpiece was conceived by Gigunda Group, a marketing agency, and is sponsored by Bounty and its parent company, Procter and Gamble. Founder Ryan FitzSimons says, “Bounty has always been known for cleaning up messes. At Make-A-Messterpiece, it also inspires them.”
In this creative studio, both kids and the sponsor are learning. Peer through the fake, friendly trees and around the bubble machines, and you’ll see the “Bounty” paper towel logo throughout the studio, along with plenty of paper towels within reach. As a sponsor, Bounty can study how its products are being used, test new products, and keep a steady stream of mess makers well within reach for marketing purposes. This blend of fun, learning, and branding research is a clean solution to a messy problem, all around.
By Kate Silver for Parents.com
