I have had to re-evaluate my business a hundred times since I’ve been self-employed. I have changed my website 100-plus times, I have tried different marketing approaches, I have created different products and services, I have seriously put a lot of time, money, and energy into growing, and I have faith it will pay off. Which is exactly why I pay for business coaches. I don’t want to continue “trying things”; I want solutions. Fear of failure will only keep me exactly where I am at, so I put my money where my mouth is and invested. This is all true of weight loss. How many weight loss methods have you tried? How many have worked temporarily but are impossible to keep up? How much time, money, and energy have you invested in losing weight? It is time for your answer just as it is my time for my answer in business.
So, let’s devise a plan! Just like my business and marketing coaches have me do with my business. We are going to create your life/weight loss plan. As the cartoon above states, you may have had plans before, but they weren’t the best for the remainder of your life. As Geneen Roth stated on Oprah on Monday, what do you want on your headstone, “She was thin” or how about something much bigger?
Ideal Day/Life: My coaches tell me that in order to properly run a business, I have to identify my ideal client. Otherwise I am running around like a chicken with their head cut off marketing to whomever comes in front of me. Same goes for you. What is your ideal life? What do you want to do everyday? How do you want to feel when you wake up, go to sleep? What do you want people to remember about you? If you don’t identify this stuff, it’s no wonder you haven’t found a plan that works. Put in the time to figure out what you want your life to look like, then begin living it! Don’t worry about diet and exercise, live your ideal day, then, change it as time goes on.
Your Brand: My brand promise is to help people lose weight for the VERY LAST TIME! Literally, you will never, ever, ever, EVER have to worry about losing weight again. What is your brand? Who are you? What do you bring to the world everyday you are here? What do you want to bring to the world? What accomplishments do you desire? The more clear all of this is, the better you will feel everyday in your body, a body that knows exactly what it is meant to do everyday.
Differentiators: Very important question: what makes you different? In business, it is imperative I communicate what makes me different. What makes you different? You are not just a mom, teacher, wife, husband, dad, coach ... whatever. You are so much more than that. My coach says the biggest selling point in my business is ME! I am the difference. My personality, my compassion, who I am and where I have been makes me an amazing coach/personal trainer. What about you, what makes you different than the next forty-seven-year-old mom of two kids who works?
We all have a purpose here on planet Earth. We are all absolutely incredible and unique for a reason. We have specific talents and hobbies for a reason. We are all capable of living huge, amazing, fabulous lives. We are meant to leave here with pages of accomplishments and reasons for being alive, not simply, “she was thin.”
