Seven Supermarket Breads with Deceptively Healthy Names

Mass food manufacturers don’t make healthy eating and supermarket shopping easy for consumers. Avoiding the cookie and chip aisles is easy enough (well, sometimes), but what some of us may not realize is that nutritional pitfalls are found all over the grocery store—even in the bread aisle, where practically every package is labeled “all natural” and “multi-grain.”

Manufacturers use these terms to give their products healthful halos that entice customers. “Seven-grain bread sounds healthy,” one person might think. “Light bread has to be better for me than the regular kind,” another might decide. But a closer look at the nutrition facts and ingredients lists reveals that many breads have deceptive names. Often, they’re not much different from the white kind: they’re similarly refined (and therefore qualify as “bad” carbs, aka the carbs that make blood sugar spike) and sometimes alarmingly high in sodium. These breads have healthy-sounding names, but they’re not as virtuous as you might think.

Rudy’s Organic Spelt Bread
This brand boasts “stuff you can pronounce and ingredients you can recognize,” which is true: ingredients include whole spelt flour, organic molasses, and the like. But take a look at the nutrition facts, and you’ll see that one serving—which is one slice of bread—has a whopping 210 milligrams (mg) of sodium. Since many people use two slices of bread to make a sandwich, that’s 18 percent of your recommended daily allowance (RDA) for sodium right there. Just imagine what it’ll jump to after you add condiments and other sandwich necessities.

Healthy Choice 7-Grain Bread
Sad that a name like Healthy Choice almost always guarantees poor-quality ingredients that are far from healthy choices. The first ingredient is whole wheat flour, which is a good sign, until you realize that the next two (after water) are bleached wheat flour and high-fructose corn syrup.

Roman Meal Honey Wheatberry Bread
Wheatberries are whole-wheat kernels that are members of the whole-grain family and fiber filled, so you’d think bread made with them would be a safe bet. Unfortunately, like its Healthy Choice peer, Roman Meal suffers from an unsettling number of iffy ingredients: HFCS and “dough conditioners” with multisyllabic names like ethoxylated mono-diglycerides and azodicarbonamide. Also, though wheatberries are great sources of dietary fiber, this honey wheatberry bread has only two grams per serving.

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08.20.2011
Windy Daley
Audrae Erickson also fails to mention that the American Dietetic Association she quote is sponsored by soft drink, candy, and snack corporations. Check out their sponsors: http://www.eatright.org/corporatesponsors/ The people of this country are being corn-sweetened to death. We can free ourselves from corporate slavery by giving up fast and processed foods. Check the label; if it contains high fructose corn syrup--give it up. Don't wait for rat experiements. Check it out yourself. See how much better you feel by eating real, and being free of fast food addictions.
07.14.2010
Lynne Marie
A dense, low glycemic, high fiber bread I enjoy is from the Food For Life folk. Ezekiel 4:9. I get the wheat and the sesame is tasty also. Their entire line is quite good, Find it in the freezer section, there are no preservatives added. Their web site offers coupons.
07.13.2010
SkinnyCoach
HFCS is not the same as sucrose. It is made from genetically altered corn. It is ground into a fine powder and then it is broken down further with a fungus and a bacterium through a process us la-men cant fathom. Not only is it poisonous and dangerous - people that eat it vs. sucrose actually gain more weight. Audrae from the corn refiners association might be a little biased. Tiffany Wright, Ph.D. LA's SkinnyCoach www.skinnycoach.com
07.13.2010
Brad
This is great info. I'll be sure to remember it the next time I'm at the supermarket!
07.06.2010
Audrae Erickson
High fructose corn syrup is used in the food supply because of its many functional benefits. It retains moisture in baked goods and bran cereals, helps keep breakfast and energy bars moist, maintains consistent flavors in beverages and keeps ingredients evenly dispersed in condiments. The American Medical Association stated, “Because the composition of high fructose corn syrup and sucrose are so similar, particularly on absorption by the body, it appears unlikely that high fructose corn syrup contributes more to obesity or other conditions than sucrose.” According to the American Dietetic Association, “high fructose corn syrup…is nutritionally equivalent to sucrose. Once absorbed into the blood stream, the two sweeteners are indistinguishable.” As many dietitians agree, all sugars should be consumed in moderation as part of a balanced lifestyle. Consumers can learn more about high fructose corn syrup at www.SweetSurprise.com. Audrae Erickson Corn Refiners Association
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