Breakfast Cereal Scams

Diet advice is everywhere—in the newspaper, the new government guidelines, and on the SparkPeople site. “Limit sweets, cut down on sugary foods, and decrease consumption of refined carbohydrates,” it says. So, bold words like “Reduced Sugar” or “Whole Grain” catch your attention on food packages. You quickly take hold of a box of this “New and Improved” breakfast cereal as you stroll the aisles at your local grocery store.

However, experts from five universities reviewed the leading kid’s cereals, including these reduced sugar versions, only to discover that the calorie amount was equal to the regular high sugar variety. In fact, the only one that had somewhat fewer calories was General Mills Cinnamon Toast Crunch—and it only dropped by 10 calories in each serving.

“How can this be?!” you scream. Well, the manufacturers replaced the sugar with other forms of refined carbohydrates. So the manufacturers are legal in their marketing endeavors, but the calorie amount is virtually the same. Seeing is believing. Check out the nutrition labels the next time you are in the grocery store. You’ll be truly amazed … as well as deceived, frustrated, and angered.

So place the box back on the shelf as quickly as you grabbed it, and select a breakfast cereal based on the following tips:

  • For a fiber-rich, healthy breakfast cereal, enjoy whole grain cereals like oatmeal, Cheerios, Wheaties, Shredded Wheat, Raisin Bran, or Kashi.
  • Add sweetness with fresh, frozen, or fruit canned in its own juice. Give sliced bananas, canned peaches, frozen blueberries, or fresh strawberries a try.
  • Top it all off with some low-fat milk or soymilk.
  • If you, your spouse, or children are screaming for the sweeter stuff, first try to go half-and-half. For example, half-chocolate puffs mixed with half Cheerios. The amount of sugar and flavorings is more than ample to sweeten the contents in the entire bowl. Trust me on this one—it works. My nine and fourteen-year-old have no complaints with this morning ritual!
5 readers liked this story.
From Around the Web:
01.23.2009
Sandy Barker
I have just moved here from Australia, and I have become obsessed with reading labels. High fructose corn syrup is insidious and seems to be in many so-called 'diet' and 'health' foods. So, I have done as you say here, and opted for Shredded Wheat with Bran. I add berries and dried fruit for sweetness. It is time consuming to start with - but reading labels is really important to identify the best foods to eat.
09.17.2008
Jayfish Sym
Be sure to check for high fructose corn syrup as an (unwanted) ingredient, as well!
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