Portion Size, Then Vs. Now

Over the past few decades, portion sizes of everything from muffins to sandwiches have grown considerably. Unfortunately, America’s waistbands have reacted accordingly. In the 1970s, around 47 percent of Americans were overweight or obese; now 66 percent of us are. In addition, the number of just obese people has doubled, from 15 percent of our population to 30 percent.

While increased sizes haven’t been the sole contributor to our obesity epidemic, large quantities of cheap food have distorted our perceptions of what a typical meal is supposed to look like. These portion comparisons, adapted from the National Heart, Lung, and Blood Institute’s (NHLBI) Portion Distortion Quiz, give a visual representation of what sizes used to be compared to what they are today.

Two Slices of Pizza

                     

Twenty years ago                                                    Today
500 calories                                                             850 calories                                

Those extra 350 calories, if eaten a two times a month, would put on two extra pounds a year, or forty pounds in the next two decades.

Cup of Coffee

                     

Twenty years ago                                                   Today
Coffee with milk and sugar                                       Grande café mocha with whip, 2% milk
8 ounces                                                                 16 ounces
45 calories                                                              330 calories

When our parents ordered a coffee two decades ago, they weren’t given as many size options—a standard cup of joe was eight ounces, the size of a small coffee cup. Nowadays, most of us feel like we don’t get our money’s worth unless the cup is at least twelve ounces; it’s not unusual to see thirty-two ounce coffee cups, four times the size they used to be. When made into a mocha, the morning coffee has as many calories as a full meal.

Movie Popcorn

         

Twenty Years Ago                                         Today
5 cups                                                           Tub
270 calories                                                   630 calories

We don’t have to eat those extra 360 calories in the tub of popcorn, but that’s easier said than (not) done. Studies indicate that when given food in larger containers, people will consume more. In a 1996 Cornell University study, people in a movie theater ate from either medium (120g) or large (240g) buckets of popcorn, then divided into two groups based on whether they liked the taste of the popcorn. The results: people with the large size ate more than those with the medium size, regardless of how participants rated the taste of the popcorn.

Bagel

    

Twenty Years Ago                                   Today—Noah’s Plain Bagel
3-inch diameter                                         5-6-inch diameter
140 calories                                              350 calories

Because portions are now so large, it’s hard to understand what a “serving size” is supposed to be. Today’s bagel counts for three servings of bread, but many of us would consider it one serving. Larger sizes at restaurants have also contributed to larger sizes when eating at home. A study comparing eating habits today with twenty years ago found that participants poured themselves about 20 percent more cornflakes and 30 percent more milk than twenty years ago.

Cheeseburgers

     

Twenty years ago                                    Today’s Burger
333 calories                                              590 calories

According to a 2007 paper published in the Journal of Public Health Policy, portion sizes offered by fast food chains are two to five times larger than when first introduced. When McDonald’s first started in 1955, its only hamburger weighed around 1.6 ounces; now, the largest hamburger patty weighs 8 ounces, an increase of 500 percent. And while a Big Mac used to be considered big, it’s on the smaller side of many burger options. At Burger King, you can get the Triple Whopper; at Ruby Tuesday’s there’s the Colossal Burger; and Carl’s Junior has the Western Bacon Six Dollar Burger.

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10.30.2009
carbonware
This is a highly misinformed article based on food propaganda. Packaging is far smaller than it used to be for most food items, sure you can order the jumbo sizes but you can also get the .99¢ menu if you choose. 30-40 years ago a large pizza was 25-30 inches, now it's half that I study food and history and these are just false facts that get passed around over and over. What about the 16 Oz. Coke bottle they also sold back in the 50s and 60s? Coffee cups used to be small because people sat and drank a pot of it instead of getting a larger cup to go, People used to put butter and gravy on everything thats changed too. Cereal and ice cream contains have dropped by half over the last 10 years while prices have gone up at 4X inflation. Our problem is exercise, the government planners for years drove us off the land and into the cities and people in cities eat poorly and get little exercise, we work at desks instead of hard labor but we live longer too. Weight gain goes with modern life.
10.26.2009
Gerlad Peters
This is a bunch of nonsense. Slice of pizza according to who? Lender's frozen bagel vs. Gourmet bagel? Twenty years ago you couldn't get a large bucket of popcorn? And the burger comparison is shamefully dishonest.. I don't suppose you are suggesting no one sells small burgers anymore.. Are you? >>. Given no change in physical activity, this equates to around 200 extra calories per day, or 20 pounds a year. By that rationale, why aren't we all 750 lbs? If you really want to lambaste fat Americans for eating more I'm sure you could find some more legitimate evidence, but that would be work, wouldn't it?
10.25.2009
Jon White
Seems deceptive. I remember eating most of the bigger quantities more than thirty years ago. We didn't go by pizza slice size, we simply ate 3/4 to 1 whole pizza. The big tubs of popcorn and Wendies hamburgers were all available in the late 70's and we ate them.
10.18.2009
CD Rates
Pretty interesting analysis of how things have changed. I guess food has become so abundant here that we have increased our portions.
07.31.2009
Jerry Anderson
Write your senator or congressman. Ask for a truth in labeling law that allows the label "small" to be used only on items containing less than 100 Calories, "medium" only on items less than 200 Calories, and "large" only on items less than 300 Calories. For example, 8 ounce, 16 ounce and 24 ounce Cokes would fit the bill. Better yet, let's ask Congress to add a clause which says anything containing more than 300 Calories must be prominently labeled "high-Calorie". The restaurants, movie theaters and quick shops that make a few cents more on each larger item they sell will holler, but America will be better off. Who's for longer, healthier, happier lives - not to mention lower insurance rates? Vote with your pens ...
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