Portion Size, Then Vs. Now

Over the past few decades, portion sizes of everything from muffins to sandwiches have grown considerably. Unfortunately, America’s waistbands have reacted accordingly. In the 1970s, around 47 percent of Americans were overweight or obese; now 66 percent of us are. In addition, the number of just obese people has doubled, from 15 percent of our population to 30 percent.

While increased sizes haven’t been the sole contributor to our obesity epidemic, large quantities of cheap food have distorted our perceptions of what a typical meal is supposed to look like. These portion comparisons, adapted from the National Heart, Lung, and Blood Institute’s (NHLBI) Portion Distortion Quiz, give a visual representation of what sizes used to be compared to what they are today.

Two Slices of Pizza

                     

Twenty years ago                                                    Today
500 calories                                                             850 calories                                

Those extra 350 calories, if eaten a two times a month, would put on two extra pounds a year, or forty pounds in the next two decades.

Cup of Coffee

                     

Twenty years ago                                                   Today
Coffee with milk and sugar                                       Grande café mocha with whip, 2% milk
8 ounces                                                                 16 ounces
45 calories                                                              330 calories

When our parents ordered a coffee two decades ago, they weren’t given as many size options—a standard cup of joe was eight ounces, the size of a small coffee cup. Nowadays, most of us feel like we don’t get our money’s worth unless the cup is at least twelve ounces; it’s not unusual to see thirty-two ounce coffee cups, four times the size they used to be. When made into a mocha, the morning coffee has as many calories as a full meal.

Movie Popcorn

         

Twenty Years Ago                                         Today
5 cups                                                           Tub
270 calories                                                   630 calories

We don’t have to eat those extra 360 calories in the tub of popcorn, but that’s easier said than (not) done. Studies indicate that when given food in larger containers, people will consume more. In a 1996 Cornell University study, people in a movie theater ate from either medium (120g) or large (240g) buckets of popcorn, then divided into two groups based on whether they liked the taste of the popcorn. The results: people with the large size ate more than those with the medium size, regardless of how participants rated the taste of the popcorn.

Bagel

    

Twenty Years Ago                                   Today—Noah’s Plain Bagel
3-inch diameter                                         5-6-inch diameter
140 calories                                              350 calories

Because portions are now so large, it’s hard to understand what a “serving size” is supposed to be. Today’s bagel counts for three servings of bread, but many of us would consider it one serving. Larger sizes at restaurants have also contributed to larger sizes when eating at home. A study comparing eating habits today with twenty years ago found that participants poured themselves about 20 percent more cornflakes and 30 percent more milk than twenty years ago.

Cheeseburgers

     

Twenty years ago                                    Today’s Burger
333 calories                                              590 calories

According to a 2007 paper published in the Journal of Public Health Policy, portion sizes offered by fast food chains are two to five times larger than when first introduced. When McDonald’s first started in 1955, its only hamburger weighed around 1.6 ounces; now, the largest hamburger patty weighs 8 ounces, an increase of 500 percent. And while a Big Mac used to be considered big, it’s on the smaller side of many burger options. At Burger King, you can get the Triple Whopper; at Ruby Tuesday’s there’s the Colossal Burger; and Carl’s Junior has the Western Bacon Six Dollar Burger.

53 readers liked this story.
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01.06.2010
lue
I would have agree and disagree... yes things like coke bottles have grown bigger but they also cost more... whereas mc donalds probably cost more than it di before, but it is still the same sizes... also i would like to know where you found that huge burger from.... heck if only it were that big... but if it were it would be tricky to eat it as is... also have you seen in comparison what a marathon runner used to eat "way back when" and how little atheletes eat and how much supliment vitamins he gets from pills...????
01.02.2010
Jim Mowreader
Coca-Cola originally came in a 6.5-ounce bottle, not an 8-ounce bottle. Pepsi-Cola was the inventor of the 12-ounce bottle; their marketing jingle was "twice as much for a nickel too, Pepsi-Cola's the one for you." Coke also had a "King Size" bottle--26 ounces, or four 6.5-ounce servings.
12.22.2009
Jessi Wall
Just to let you know, as a barista at Starbucks.. a Grande cup of coffee is only 5 calories. I just don't like the comparison of a mocha to a cup of coffee.. a 16-oz mocha consists of 14-oz of milk and 2-oz espresso, which is completely different from a brewed cup of coffee. I think it would've been the exact same back in the day.
12.13.2009
Mike
Some of the apologists here are pretty bad. I for one am a fat person. Not overweight, not chunky, I am freaking fat. I am fat because I am lazy and I eat 6 of those oversized bagels and a half dozen coffees a day. Granted as one pointed out the coffee doesn't have whipped cream and all the fufu bits on it, but the thing is 20 or more ounces vs a home sized 6 or 8 ounce cup. If it takes more cream and sugar it has more calories - so the author is correct. Now, were I not an overconsumptive pig, I would not have had a heart attack and a stroke in the past 24 months. Could I tell what a portion size really was I may not be a member of the walking dead. We have a responsibility to know what we are shoving in our faces, but manufacturers also have a responsibility to let you know that a bagel is three servings of bread.
11.20.2009
bradley mayor
the problem with our food is nutrients and genetics. both are a mess, neither will change. corp interests and greed rule our green land
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