Three Surprising Factors That Lead to Bad Decisions

Today, all of us will make hundreds of decisions that range from the simple (“What do I want for dinner?”) to the complex (“What do I want out of life?”). Choices big and small dictate the paths our lives take, a fact that usually overwhelms me into chronic indecisiveness. I often look at people ruled by their instincts and wonder how they learned to trust their guts without fear. However, decision making isn’t as black and white as I assumed. I always believed I lacked the decision making gene, but there are surprising outside factors that affect the process. 

To Sleep, Perchance to Decide
One thing’s for sure—poor sleep quality makes for poor decision making. In a 2007 study at Duke University published in the journal SLEEP, researchers studying sleep-deprived gamblers found that they were more likely to make impulsive, risky decisions because they focused more on potential rewards than consequences. Another study, this one in 2006 at the University of Amsterdam, concluded that when it came to high-importance purchases (such as a car), people made better decisions unconsciously instead of thorough deliberation. Their study championed an idea that many people espouse—that sleeping on issues is the best way to reach a decision. 

Some studies have challenged this notion. In 2008, volunteers at the University of New South Wales made choices based on one of three methods—instant decision making, unconscious decision making (the “sleeping on it” method), and mulling it over. Researchers concluded that those who deliberated made the best choices. A 2009 study published in the Journal of the American Medical Association found that people did worse on performance tests taken right after waking up, suggesting that sleep inertia negatively affects decision making. Whether sleeping on decisions is a good idea is debatable, but it’s clear that being sleepy does not a good decider make. 

An Argument for Between-Meal Snacking
I try not to do anything on an empty stomach, but that goes doubly for decision making. That cranky, ravenous state has never been conducive to good choices and recent research has coincided with my findings. A 2008 study conducted jointly by Cambridge University and UCLA and published in Science controlled the diets of twenty participants to alter their serotonin levels and asked them to play a game. The game involved one player offering to share a portion of money with another player. If both accepted the offer, both got at least some amount of money; if the offer was rejected, no one benefited. 

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10.21.2009
Catlady3
I liked the article. It's nice when science supports common sense. One reason I think people have trouble making decisions is because they are so afraid of being wrong. In most cases, decisions are not life-threatening. If you make the wrong choice, the consequences are not dire. Also, even if you consider all the known factors, there are still unknown factors. I think taking these things into account should help people in making decisions with less anxiety. Sometimes simply making a decision is better than not. I have researched computer info for people who won't make up their minds. By the time they make up their minds, the info is out of date!
10.14.2009
Kira Sabin
I love this article. My mother always says that you should never make decisions if you are tired or hungry. I am glad to see some science behind this quote I have been following for years. So fun.
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