Going Up: Why We Push Buttons That Don’t Really Work

All the way across the country, people in Hawaii have a similar experience when they press the walk buttons at certain intersections in Honolulu, according to a 2004 Honolulu Advertiser article by Mike Leidemann, who noted that “pushing the button at 35 percent of all intersections (especially in Waikiki and other high-pedestrian areas) doesn’t do anything. The lights will change and the walk signs will come on at predetermined intervals, no matter what.”

Still, these statistics don’t stop pedestrians from continuing to lay on the button. Ed Chronicle, an associate professor of psychology at the University of Hawai‘i-Manoa whom Leidemann interviewed, explained why: “The buttons provide an expectation that something will happen, so you keep pressing even if you have a suspicion they don’t work. Besides, the cost to you is minimal, so you might as well do it.” He also stated, “It’s part of our evolution to do something and expect a result.”

The Door-Close Button
When someone enters an elevator and is in a hurry, the door-close button can seem like an irresistible shortcut to a quicker ride, but it’s an exercise in futility more often than not. In an eloquent April 2008 New Yorker article about elevators, Nick Paumgarten wrote that “elevator manufacturers have sought to trick the passengers into thinking they’re driving the conveyance. In most elevators, at least in any built or installed since the early nineties, the door-close button doesn’t work. It is there mainly to make you think it works … Elevator design is rooted in deception—to disguise not only the bare fact of the box hanging by ropes but also the tethering of tenants to a system over which they have no command.” 

As Paumgarten indicates, it would appear that the primary function of the door-close button is not to act as a mechanical instrument, but rather to soothe its users psychologically. This graph from GraphJam attests to the mental shift that occurs as an elevator rider presses the button repeatedly: the more he does so, the shorter the time he believes it takes the doors to open—even though the actual door-close time remains constant. 

12 readers liked this story.
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03.10.2010
Jennifer Sams
I'm one of those people who just stare at the button and think about pressing it--unless I'm in an elevator. I can't not press the door closed button every time. It's like I have it stuck in my head that the thing won't work unless I push it. Brilliant.
I've always suspected the office thermostat was useless and it turns out I'm right.
03.09.2010
Chris B
We keep pressing the buttons because some of them work - it's that simple. I have waited at a busy crossing as it changed 4 times before someone realised that this crossing NEEDED the button pressed to stop traffic in all directions. The only issues is that the non functioning ones should be removed or auto-light when they won't do anything. Most could happily switch quicker if no traffic is detected and so will work for some quiet periods.
03.09.2010
Jacksonb622
In SLC, UT the cross walk buttons do work to a point. I've stood at the cross walk and not pressed the button and after the lights went through a full rotation, I had never gotten the walk signal. So, I pressed the button while I waited for the next rotation and it allowed me to walk. They don't necessarily speed up the lights, but they do signal that someone needs to cross so they can do so without walking against the orange hand.
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