Color sends a strong nonverbal message and is the first thing a person sees. Think about what you want to communicate and then choose colors that support that impression.
Navy: honesty, integrity
Black: sophistication, authority
White: freshness, reliability
Tan: elegance, approachability
Brown: stability, security
Gray: strength of character, refinement
Burgundy/Maroon: classic, elegance
Plum: regal, diplomatic
Teal: inventive, soothing
Red: passion, tenacity
By Donna Smith
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