Nuremberg, Germany-based designer, Nadia Izruna is the creative genius behind the women’s fashion label Nadinoo. Izruna lives and designs in an enchanted world of femininity, frills, and exquisite taste. She carefully designs and sews each and every piece in her collection. When I saw her use of bold colors, prints, and silhouettes, and found out we shared a style icon (the fabulous Zooey Deschanel), I immediately fell in love. Nadinoo celebrates the “lady from eras gone by” and adds a bit of oomph for the lady of today. More than just a designer, Nadia Izruna is a woman with the guts and guile to make it on her own in the often brutal world of fashion. Not only is she making it, but she’s doing it with style.
SB: Describe a typical day in your life.
NI: Well, every day must start with a nice cup of English tea. I take it upstairs to my desk in the studio to check how Nadinoo.com is doing and answer any important emails. I then begin making my orders for the day while listening to the radio with the occasional outburst of singing as I sew. I usually have to nip into town to buy trims, fabrics, etc. and do other odd jobs like posting orders.
Most days I forget to eat breaky until 11 a.m., so my late afternoon lunch happily coincides with a daily dose of Gilmore Girls and another cup of tea.
Then back up to the studio to check emails and post some inspiration on the Nadinoo blog, then finally finishing off any garments in time to cook a meal for my partner and me to enjoy when he gets home. Indeed it is a glamorous life …
SB: How would you describe your personal style?
NI: I set up Nadinoo with the aim of wearing each and every design I make, so I guess my style is reflected in my collections. I mix and match Nadinoo dresses and tops with vintage shoes, hats, and other favorites with the odd designer piece thrown in. I would probably describe my style as cutesy and feminine during the day with a vintage glam feel at night when dressing up. I really love indulgent silks sequins and feathers at the moment, all of which I managed sneak into the Autumn/Winter ’09 collection.
