When I watch an award show, I’m tuned in for one reason and one reason only: the fashion. Sure, I do have a sliver of interest in finding out who’s going to win best actress, but I’m really anticipating the dress. And if it’s vintage, all the better. For me, retro clothing is more interesting because it wasn’t just purchased off a rack where there were ten identical items hanging right behind it. I also like that I won’t see it on the “Who Wore it Best” page next time I’m in line at the grocery store flipping through US Weekly. The person who chooses vintage must have an eye for detail and a real sense of style, not only to discover the right piece but also to put it together the right way. This requires loads of patience and skill.
One celebrity who has managed to successfully pull off vintage time and time again is Chloë Sevigny. Over the years, the actress/fashion designer/former model’s name has become synonymous with style. Whether it’s a vintage black-and-white moon-printed Yves Saint Laurent gown at the Golden Globes or high-waisted mom jeans with suspenders and a Cramps tee and clogs on the street, she looks cool. So, what are the most important things to remember before heading out to the consignment shop? How can you master the art of vintage like Chloë has?
Clip Art
Tear out magazine pages that feature some of your favorite looks and take them with you for inspiration. You may be able to re-create an entire outfit for a fraction of what you would pay a retailer. More importantly, the images will give you something to work from.
Patience Is a Virtue
One of the most essential qualities of a successful vintage shopper is patience; the real gems are not going to jump out at you. Most likely, you’ll have to set aside at least a few hours and look, look, then look some more. This process also allows you to become well aware of what each store has on hand, making it easier to spot the new arrivals the next time you stop in. Another good practice may be getting to know the shop owners and salespeople. If they know who you are and what you’re looking for, they can be more help the next time you drop by. Tommy Dorr, owner of Lost and Found Vintage in Royal Oak, Michigan, recently told me, “If it’s a good store, you should always be able to ask who’s working there because they will know the product.”
Brand Names
Purchasing brand names is more important for the serious collector who may be more interested in hanging on to items for future resale. However, more often than not, something with a big-name label has been better cared for over the years, so it doesn’t hurt for the average vintage shopper to keep an eye out for such labels.
