Despite initial signs of economic recovery, getting your resume noticed, and landing that elusive interview continue to challenge even the most qualified workers. To stand out from the crowd, many women are embracing the idea of establishing a personal brand.
With the proliferation of social networking sites like Facebook, MySpace and LinkedIn, disseminating information about yourself has never been cheaper or easier. However, before peppering cyberspace with every random factoid about yourself, take a moment to think about the message you wish to convey and how you want your audience to perceive you.
Career blogger Kristi Daeda of Career Adventure recommends asking yourself five key questions to help focus your message: What makes me tick? What can I deliver? How do I make the workplace better? Why am I in demand? Why should you hire me?
Answering these questions will help you understand and articulate not only what motivates you but what skills and abilities make you different from everyone else. In addition, your answers to the questions will help you think about your skills from the point of view of potential employers or clients. In other words, what will motivate them to want to hire you?
In one of the most competitive job markets in recent history, it is becoming increasingly important to be able to show how you are unique and how you will benefit your employer or client. Exercises like the one highlighted in this article will help you focus your personal branding efforts, formulate your sales pitch and streamline your results.
