Companies who have been Web-conscious have picked up on this phenomenon and are expanding their marketing programs to focus on social networks. Additionally, as print advertising revenue declines, news organizations must look to new channels to drive sales. As the traditional world digitalizes, people are becoming increasingly disconnected with the reality. While spending hours in cyber world- working, reading news, networking, or living a virtual image, people become detached to their real life. The trick to social network sites is to use its benefits to one’s advantage without crossing the fine line between virtual and real. Consider the line crossed when the importance of living a virtual image is cutting into the time one should actually be living a real life and talking to actual friends in person, you know the old fashioned way of communicating. Ultimately, real life is what’s existent and virtual life can easily be deleted with a mere click as easily as it was created.




