The Fun Theory is a series of experiments captured on video that prove this point very convincingly. Sponsored by Volkswagen Sweden, the series is a refreshing look at what can happen with a little creativity, ingenuity, and a good sense of humor.
Video 1: Piano Staircase
By turning ordinary stairs into a piano keyboard (a la Tom Hanks in Big), the experiment showed that 66 percent more people took the stairs over the escalator.
Video 2: Bottle Bank Arcade
In Sweden, cans and plastic bottles fetch a redemption value; however, bottles don’t. To increase glass bottle recycling, a glass recycling station was turned into an arcade game. The results were impressive; people used the arcade version fifty times more than the nearest traditional station.
Video #3 on next page.
