Can making something more fun change human behavior for the better? These three videos prove this simple concept can indeed influence behavior and make even the mundane more enjoyable.
The Fun Theory is a series of experiments captured on video that prove this point very convincingly. Sponsored by Volkswagen Sweden, the series is a refreshing look at what can happen with a little creativity, ingenuity, and a good sense of humor.
Video 1: Piano Staircase
By turning ordinary stairs into a piano keyboard (a la Tom Hanks in Big), the experiment showed that 66 percent more people took the stairs over the escalator.
Video 2: Bottle Bank Arcade
In Sweden, cans and plastic bottles fetch a redemption value; however, bottles don’t. To increase glass bottle recycling, a glass recycling station was turned into an arcade game. The results were impressive; people used the arcade version fifty times more than the nearest traditional station.
Video #3 on next page.
Video 3: The World’s Deepest Trash Bin
The goal of this experiment was to increase garbage collection by making it more fun to use a trash bin. By adding a fun sound and motion detector, the fun trash bin collected 72kg garbage in one day, while the nearest traditional bin only collected 41kg.
Source: thefuntheory.com