My oldest daughter is nine and Lord knows it is getting increasingly harder for me to buy clothes, books and other media that strike her attention, but doen’t have soft-sex messages. Do you know how frustrating that is for a concerned mom? Very!

That is why I am so excited about this brand new magazine for tween girls called Kiki. It's intelligent, sans the sexual banter, and appeals to girls who like art and fashion. My girls are going to love it. In fact, Kiki is aimed at “girls with style and substance” – a magazine after my own heart.

Kiki magazine debuts next month and is already shaping up to be a big hit among mothers who are tired of all of the sexual messages and the perpetual glamorization of wayward celebs.

Created by a mother of girls, Jamie Bryant, who has both publishing and textbook experience, Kiki magazine is a full-color, high quality magazine that will compete with other teen mags on the market.

“Kiki is first and foremost a fun fashion magazine and creativity journal for girls,” Bryant says. “But at the same time, it's also a publication of real substance and value, something parents and kids can both feel really good about.”

Bryant also notes that Kiki Magazine is as unique in what it doesn't feature as in what it does. “We’re leaving out what most teen-magazine publishers consider must-have content. There's no gossip, no boyfriends, no sensuality, no instructions on how to kiss, no tips on getting sexy abs,” she says. “We don't miss it. Parents don't miss it. And, perhaps most of all, our readers certainly don't miss being bombarded with mature themes they're not ready to tackle.”

One year subscriptions are $24.

On the Web: www.kikimag.com/