I Am Officially Disgusted

By: Margaret Krob (View Profile)

I was recently strolling the aisles of paradise (a.k.a. SuperTarget) scouting out summer clothes for my 2-year old daughter. I think Target rocks – it's colorful, hip, cheap. But, when I saw what they were offering in the way of shorts for little girls, I was bowled over in the toddler section. My eyes rolled back in their sockets and I think the mother shopping next to me heard my audible sighs of contempt, of defeat.

I make conscious decisions about how I dress myself and my 2-year old daughter. I feel like I have to because our culture over-sexualizes our females, and unfortunately it's rapidly trickling down to even the prepubescent set. American magazines, movies, and music videos almost exclusively speak the language of sex, and not the healthy, enjoyable, adult kind of sex but the exploitative, cheap kind of sex that victimizes our young ones.

Our young women (and men) are taught through all forms of visual media that sexuality is the most important characteristic of a young woman. They are shown that to be desired as a female, to get what you want, to have power, to have status, you must use your sexuality in any way possible. Forget brains, athleticism, leadership, or humor as powerful qualities that lead to success and popularity. Nope! Instead we are teaching young girls that you have to get skinny, get loose and show every curve and bump in your body to get what you want. When gals like Britney Spears, Anna Nicole Smith, and Paris Hilton (hyper-sexualized, vacuous figures in the spotlight because of marketing not talent) dominate our airwaves, we teach our girls and boys seriously flawed values.

So, off my high horse and back to my story. I was shopping for shorts. Target had some nice options but they also had the most ridiculous shorts I have ever seen for the toddler set. Hanging next to the bathing suits was a whole rack of thin knit shorts with the tiniest inseam you can imagine. I've seen tiny short shorts with non existent inseams at Old Navy for teens and that makes my stomach turn. But for toddlers – give me a break. A little girl couldn't wear these minuscule shorts without her underwear and privates parts being exposed while climbing on the jungle gym or playing on the floor with her dolls. These are the kinds of shorts that teenage girls wear to look sexy shrunk down for preschoolers. Disgusting. 

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posted: 06.13.2007
Louisa Stevens
I completely agree with you, Margaret and Corinne, that it's never too early to explain to our kids what they're being exposed to and teaching them to make choices. I think the more we encourage dialogue and active thinking, the more our kids will be able to differentiate between what's real and what's being fed to them.
posted: 06.13.2007
Corinne Hitchcock
Great article. It's frightening to see what's being marketed for little girls. Try finding pretty shoes without a heel! They start at age 5 everywhere... The comments apply to other aspects of life too, like the bombardment of advertising targeting kids. Indeed you can never start too early explaining and showing our daughters and sons what society they're invited to live in. Sex is everywhere. But they don't HAVE to!! They're smart and pretty they're the ones questioning those suggestions. My little 10 year old is very discriminative about the music she listens to. She'll say things like "I love the music, but listen to the words. They're terrible!" The thing to remember is that the people running those big corporations, the ones making the big bucks, and spending the big bucks for every minute on prime time, the people behind all these messages --they don't allow their kids to watch TV! For example, Madonna never lets her kids watch TV. So we know what to do.
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