Desired Outcome
Create a sustained increase in daily physical activity among children in target population groups.
Key questions:
- What is the research supported standard of physical activity (minutes per day/days per week and or fitness assessment measures) that should be adopted?
- What is a baseline level for “success” vs. what is ideal?
- Who are the mass providers of physical activity programs and what are the current physical activity levels of the populations they serve?
- What are the policy, legal and other incentives that could be implemented to increase physical activity levels to the desired standard and the cost of implementing such incentives (i.e., promulgating mandatory physical education laws, required testing, intrinsic or extrinsic incentive systems for participants, teachers and program providers, reduced insurance rates for corporations providing fitness programs, etc.)?
- Who are the model program providers that have already demonstrated the ability to produce desired physical activity levels and reductions in overweight and obesity; what are the economic costs of such programs, the possibilities of reducing the costs of such programs, and the feasibility and costs of replicating and sustaining such programs on a broad scale?
- What are the most likely sources of financial support for physical activity program delivery (i.e., state taxes on soft drinks or food products with high fat or sugar levels used to support physical activity programming, web centric collection and analysis of physical activity or fitness data, etc.) and are the sources sufficient to expand and sustain delivery at desired levels?
Desired Outcome
Create positive attitudes among children and their parents toward daily physical exercise.
Key questions:
- What are the most cost efficient and effective communications mechanisms that will reach the target population and their parents?
- How and how often will attitudes be measured and baselines established?
- What is the cost of launching and sustaining the initiative and the most likely sources of initial and long-term revenues? Is there a “fad” effect to the communications programming and if so, how will it be overcome?
- Who really needs a change in outlook? Can success come with kids only? What is the role of parents, school teachers and administrators and non-school program leaders?
