Desired Outcome
Create greater nutritional awareness, knowledge and behaviors among the target population and nutrition providers.
Key questions:
- How and when will nutrition knowledge, awareness and behavior of members of the target population be measured and baselines established?
- How and when will nutrition knowledge, awareness and behavior of members of the nutrition provider population be measured and baselines established?
- What are the policy, legal and other incentives that could be implemented to increase nutrition awareness, knowledge and behaviors to the desired standard and the cost of implementing such incentives (i.e., promulgating policies and laws related to public school cafeteria and vending machine offerings, product packaging, intrinsic or extrinsic incentive systems for participants, teachers and program providers, etc.)?
Desired Outcome
Create a sustainable collaborative of organizations, individuals, private and public foundations and corporate partners with the necessary commitment to execute the national strategy.
Key questions:
- What groups are already organized and committed to addressing this issue?
- What are the risks and probabilities of long-term commitment by the individuals and organizations that are needed for sustainability?
- Who are the “champions” necessary to take lessons learned to scale and who can bring a coordination and unity among participating groups and organizations to successfully execute the strategic plan?
- Who is necessary to cause a shift in the existing paradigm and is it desirable for one or more food industry leaders to see that this happens?
- What are the specific opportunities of interest and benefit to the food, beverage and fast food industries that might encourage their financial or advertising support of such an initiative and the risks, benefits and costs of such opportunities?
- What is the optimum plan for the roll out of such an initiative? Do elements need to be pilot tested and efficacy demonstrated on a large scale (i.e., one or two states via a preliminary next stage grant)?
Read more: Benefits - Obesity and Physical Activity: The Foundation Position Part One
Related Story: Is Obesity Socially Contagious?
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