Portion Size, Then and Now

By: Liz Monte (View Profile)

Bagel

    

Twenty Years Ago                                   Today—Noah’s Plain Bagel
3-inch diameter                                         5-6-inch diameter
140 calories                                              350 calories

Because portions are now so large, it’s hard to understand what a “serving size” is supposed to be. Today’s bagel counts for three servings of bread, but many of us would consider it one serving. Larger sizes at restaurants have also contributed to larger sizes when eating at home. A study comparing eating habits today with twenty years ago found that participants poured themselves about 20 percent more cornflakes and 30 percent more milk than twenty years ago.

Cheeseburgers

     

Twenty years ago                                    Today’s Burger
333 calories                                              590 calories

According to a 2007 paper published in the Journal of Public Health Policy, portion sizes offered by fast food chains are two to five times larger than when first introduced. When McDonald’s first started in 1955, its only hamburger weighed around 1.6 ounces; now, the largest hamburger patty weighs 8 ounces, an increase of 500 percent. And while a Big Mac used to be considered big, it’s on the smaller side of many burger options. At Burger King, you can get the Triple Whopper; at Ruby Tuesday’s there’s the Colossal Burger; and Carl’s Junior has the Western Bacon Six Dollar Burger.

Soda  

                                    

Original 8-ounce bottle    12 ounce can                  20-ounce bottle
97 calories                        145 calories                     242 calories

While the 12-ounce can used to be the most common soda option, many stores now carry only the 20-ounce plastic bottle, which contains 2.5 servings of soda. When presented with these larger sizes, humans have a hard time regulating our intake or figuring out what a serving size is supposed to be. A 2004 study, published in Appetite, gave people potato chips packaged in bags that looked the same, but increased in size. As package size increased, so did consumption; subjects ate up to 37 percent more with the bigger bags. Furthermore, when they ate dinner later that day, they did not reduce their food consumption to compensate for increased snack calories—a recipe for weight gain.

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Comments
posted: 09.25.2008
tim maguire
Great article and an important piece of consumer awareness--but unfortunately, contrary to some comments, it's not that easy to monitor your calorie intake. Especially when you have to eat out fairly often. But I also agree that your examples are not the best. That is one slice of pizza that has been photoshopped into four, not two slices 20 years ago and two today. I'm sure slice sizes vary greatly by geography and pizzeria, but I doubt they vary much by time (not where I live, anyway). And Starbucks candy doesn't bare much resemblance to coffee. Better would be comparing like to like--for instance, a Big Mac with a large soda 20 years ago vs. today.
posted: 06.27.2008
Pink Sphynx
This is a good article; it will get people's gears turning. I count calories, and as ridiculous as, say, half a bagel sounds, it is quite filling when you pair it with healthier foods. The common misconception regarding calories is that x number of calories will take x number of minutes of aerobic activity to burn off. People are forgetting that we burn calories just by sitting around doing nothing. You won't need to burn it off if you stay within the range of naturally burned calories every day. So if you burn off 2000 calories a day, you can consume 2000 calories without gaining weight. This number is determined by a number of factors (e.g. activity level, BMI, metabolic rate), and a nutritionist can give you the information. Of course, being healthy isn't just about calories or amount of food, but that's for another article. :)
posted: 06.15.2008
Sarah
Yesterday on a walk to the beach, I saw a teenage girl with a mug of soda that was literally as big as my head. The excess in this country has reached such proportions that's it's no longer funny.
posted: 05.26.2008
John
Re: the 8 oz coke. From the 50s and well into the 80s, the small bottle was 6 1/2 oz. (i.e., even smaller): http://www.eriessen.dds.nl/bottle_evolution.htm
posted: 05.19.2008
Regina d'Anfore
Oh, and I disagree with some peoples' impressions that it's all "us". If advertisers and marketers didn't know how to get us to eat more and more of the products they are selling, then why would they spend millions marketing these foods to us?
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