Sampling Bridal Sales

After becoming engaged and facing the sticker shock of the typical wedding dress (why Vera Wang? Why?), I knew I couldn’t pass up the opportunity to save up to 75 percent of the price at frequent sample sales in New York. Trouble is, I thought the environment would be complete pandemonium. (Picture that episode of Friends where Monica goes to a bridal sample sale equipped with a drill sergeant’s mentally and the whistle to match.) I was gearing myself up for the type of fisticuffs that go down when you put 200 women in a room with clothing discounts in the thousands. Talk about blood in the water. That’s why I was shocked by the civility of the first sample sale I went to. I’d been ready to break out my best Crouching Tiger, Hidden Dragon moves, but instead I politely chatted to other brides while flipping through the racks. That’s when I learned there are different levels of crazy to bridal sample sales and different levels of butt-kicking you need to bring to them.

Black Belt. The Filene’s Basement Bridal Gown Sale (AKA The Running of the Brides) and the Vera Wang Sample Sale. These two are so crazy, they’re craaaazy. Brides are hungry like the wolf and roam in packs with their entire bridal party hunting for dresses. The Filene’s Sale, in various cities nationwide, is aptly nicknamed because of the massive stampede that ensues when the doors open. It could easily put Spain’s “running of the bulls” to shame. Vera Wang, being the designer of the most desired wedding dresses, inspires such a frenzy at her sales that brides sometimes camp out overnight for a place at the front of the line.

Brown Belt. Large bridal retailers, such as Kleinfeld, or department stores with wedding gowns, like Saks Fifth Avenue, also hold sample sales, but their events are decidedly calmer. First of all, they often have a system in place to handle crowds: Kleinfeld gives you a numbered piece of paper, almost like a butcher shop counter, and you wait outside until a sales person is paired up with you. Stores like Saks hold their sample sales over several days, thinning out the madness.