At the turn of the century, make-up becomes more than an art; it became an industry. Max Factor and Helen Rubinstein introduced foundation, powder, mascara and nail polish to millions of women in “pursuit of happiness."
The trends are continuously changing; the era of the ’30-40 Hollywood divas accentuated the very red lips and extremely thin eyebrows, creating a romantic, dreamy look. The hippie rebellion of the ‘60-70 period put emphasis on the dark, heavy eyes, and the fashion was dominated by the unstructured clothing that will allow freedom of movement.
As women claimed their space into the business world and entered the political field, a more professional and sophisticated look was developed. The ’90 required well cut, quality clothing and minimal make-up applied with a light hand and plenty of knowledge.
The way we perceive beauty and the methods of accomplishing such effects may change with time and trends, but the desire of achieving a great look will never change; make-up is here to stay.
