Shopping for a Cure

By: Jacinta O’Halloran (View Profile)

I’ve been told to seek professional help when I’ve shopped for a cure in the past—granted I was shopping to cure boredom, dull-wardrobe syndrome, and nothing-fits-itis. It’s easier to justify a retail-therapy spree when it’s actually for a good cause—a real cause. If you can’t get out and Race for the Cure to support breast cancer research and awareness, why not use your athletic shopping talents and lather up, pretty up, cook up, sip up, put your feet up, light up, dress up, eat up, boob up, or heck, rev up for the cure!

Here are a few ways that you can raise some green by shopping pink:

Lather Up for the Cure. Philosophy’s deliciously creamy pink ribbon shower gel can be used as a shampoo, shower gel, or bubble bath. Whichever way you bubble up, you’ll be tickled pink to know that 100 percent of Philosophy’s net profits for this product go to the Women’s Cancer Research Fund.

Pretty Up for the Cure. Wear your support for the fight against breast cancer on your sleeve (with a jeweled pink ribbon pin) or on your face with Estee Lauder’s Pink Ribbon Collection. Pucker up with the feel good lip conditioners in High Gloss lip-gloss, or brush up with a little Goddess Soft Matte Bronzer. A pretty penny (or $500,000 of them) will go to the Breast Cancer Research Foundation.

Cook for the Cure. I like to think I look pretty in pink and I like to hope my cookies will taste a little prettier coming out of a pink mixer. Kitchen Aid has partnered with Susan G. Komen for the Cure to help those with a passion for cooking to help others. Pink products include a mixer, kettle, apron, toaster, measuring spoons, and a cute pink baker’s set. Note: you have to register your pink product purchase at cookforthecure.com to generate a donation.

Sip for the Cure. Republic of Tea has partnered with Susan G. Komen for the Cure to create a special edition pink grapefruit green tea just in time for those crisp fall evenings. If you can’t cozy up for a cuppa with your best girlfriends in person, why not send them a tin of pink grapefruit tea (and maybe even a little pink grapefruit marmalade), and the proceeds will be sent to Komen.

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posted: 10.02.2007
Evelyn Walshe
I love Philosophy's products and I'm so happy to see that they donate 100 percent of net profits for their shower gel to this cause. I often wonder if many brands attach themselves to this cause for superficial reasons and wonder too if consumers care to find out how much they are actually donating.
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