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Good Girl Shops (and Saves) Green Online

By: Molly Mann (View Profile)

Green is the new black, but many eco-friendly fashions on the market now cost almost as much green as they are meant to save. In my efforts to update my spring wardrobe this month, I decided to go online in search of styles that would appeal to the fashionista in me as much as the tree-hugger. The following green sites made the top of my list for their stylishness, their user-friendliness, and their affordability.

VivaTerra
The items at VivaTerra (“living earth”) are on the higher end of my price range, but they are some of the most attractive ones I found. Committed to fusing design with sustainability, VivaTerra offers a wide range of handcrafted apparel and furnishings. Their collection of jewelry, clothing, and handbags is the perfect mix of funky and subtle. You’ll be able to find fun items for a lunch date in the city (like the cool Sari Scarf $58) or more muted pieces for the office (Hemp & Silk Slouch Bag $69). The site is very easy to navigate and offers gift registry, gift certificates, and sale items.

Patagonia
Best known for its sporting and hiking gear, Patagonia also carries an extensive line of casual styles for men, women, and kids. And it’s not just for the granola and clogs crowd. Even the most discriminating clotheshorse will find something to please her. Be sure to check out Patagonia’s line of organic cotton tees, which at $29 each are an inexpensive way to advertise your devotion to green living. The site is extremely user-friendly, and includes articles about environmentalism, as well as a link to Patagonia’s weblog about outdoor living, The Cleanest Line™.

Under the Canopy
Under the Canopy offers green clothing, home accents, and beauty products at affordable prices. There is a limited selection, but the pieces they do have are exquisite. I loved their organic jersey Zazen—on sale for $28! This is definitely a site to hit for some signature pieces to accent your spring wardrobe.

Amazon
Amazon is no longer the e-haunt of bookworms! The site offers great deals on items from electronics, to furnishings and apparel, and even groceries. I surfed the women’s clothing section to see how green it could get, and was pleasantly surprised. A search for “organic” got me 424 hits, including bras, jeans, and shoes. “Bamboo” unearthed 503 hits, and “hemp” 301. All items carry the lowest prices you’ll find anywhere, and Amazon’s membership deals make shopping here even more worthwhile. All in all, I give this site the Good Girl’s seal of approval!

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posted: 03.21.2008
Susan Pollard
Thanks! I will definitely be using these, being a rather overzealous tree-hugger myself.
posted: 03.01.2008
Keeley Pascucci
*Target
posted: 03.01.2008
Keeley Pascucci
Even taret has a small selection too, I know for certain they carry bamboo sheets and I personally own a pair of bamboo tights. Bamboo is a very renewable resource. :)
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