H&M’s Madonna ads are already here in San Francisco stores, and I watched her new commercial online. In it, she portrays a fashion-crazed slave driver, with a male employee throwing himself at her feet as she approves his makeover of a tired looking schoolgirl. Though it is hard to imagine—with her chiseled biceps and flawless skin—that she is in her late forties, it is not hard to see why “M for Madonna” is destined to be a big hit. The Material Girl is behind it, and her touch is as good as gold.
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