Entrepreneurial Moms Turn Silver into Gold

We are involved in the design of every single Silpada piece to consider the style, look, quality and weight. Each piece of Silpada jewelry is handcrafted and we use only the highest-quality silver, stones and materials. On average, six to eight artisans, each with their own expertise, have touched every piece. This hands-on process means no two Silpada pieces are exactly alike.

Q: How did you find these artisans initially? How do you find them now?
A:   Silpada employs the most skilled artisans available for each step in the jewelry making process. In addition to their knowledge and skills, these talented artisans must also possess a high degree of hand-eye coordination and hand dexterity. Currently, artisans in more than ten countries around the world work to craft Silpada jewelry to its exact standards.

Quality is important to us. Each piece of Silpada jewelry receives a quality inspection as it’s shipped from its manufacturing point and is inspected again upon arrival at Silpada’s distribution center. Our commitment to quality allows us to deliver each piece with confidence as evident by Silpa’s lifetime guarantee against manufacturing defects.

Q: You began selling to your girlfriends. How did this help shape your product line?
A: We’ve always had an eye for style and our girlfriends seemed to love our taste in jewelry. But, we also recognized early on that jewelry is an important part of a woman’s individuality and not every piece of jewelry will appeal to all women. While we certainly keep up with fashion trends and styles, Silpada jewelry is hip-classic and offers something for everyone of all price ranges and styles.

Q: How did you come up with the home party concept? Is there a way you do it differently?
A: We always said we wanted to start a party plan company that threw a party we’d want to attend. That’s why there are no formal presentations or rehearsed sales pitches at Silpada parties. It’s all about having fun!

Q: Were there any setbacks in product development that had to be overcome?
A:  Silpada has always been committed to producing the highest quality products and never settling for anything less. During the initial years it was challenging to find the right artisan mix that would adhere to Silpada’s higher-than-normal standards. Our unwavering devotion to producing the best possible products has enabled Silpada to offer our customers a lifetime replacement guarantee due to manufacturer’s defect.

Q: What was the biggest learning curve in terms of developing your product or growing the business?
A:  Silpada has experienced unprecedented growth in the last ten years.