Our focus is supporting that growth and supporting our representatives. We want to be top-of-mind when it comes to sterling silver jewelry. The end result is the positive effect the company has on so many women’s lives. Silpada is about empowering women with a wonderful business opportunity and friendships. Silpada is the best of everything, and that’s what we really try to focus on. It’s more than jewelry; it’s more than a job. It’s a lifestyle.
Q: Who has been your biggest source of inspiration? What keeps you going?
A: We are inspired on a daily basis by the emotional stories from representatives about how owning their own Silpada business and having control of their own income has had a positive impact on their families. We frequently hear stories from women whose husbands have lost their jobs. Time and time again we hear, “I stepped up my Silpada business and we never missed a beat.” The touching stories extend beyond the financial benefits of the representatives’ businesses. One representative came up to us with tears in her eyes and said, “You don’t realize what this has done for my life. It has made me a better mom, a better wife and a better friend.” The increased self-esteem that stems from looking and feeling better about themselves and achieving personal and business goals is another positive result we see in our representatives.
Q: What advice would you offer other moms developing their products and ideas?
A: There are a number of preliminary steps you should take before diving into a new business venture. It’s important to do something you’re good at and make sure there is a need for your product or service by testing the market. For six years prior to starting Silpada, we pursued our passion by helping women reinvent their wardrobes and hosting home jewelry parties.
A few other guiding principles we live by:
• Most likely if you’re really passionate about something and willing to put work into it, you will be successful.
• Stay open and flexible for what is around the corner.
• Don’t be afraid to try something once.
• Discover your strengths and then follow your passion and dreams.
• Remember, passion and fun are contagious.
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