A popular misconception is that networking is just about getting a job. In reality, it’s much more than that. Networking is about establishing relationships that provide you with valuable feedback and allow you to make educated decisions. You do it every day without even realizing it. Let’s look at an example. Suppose within days of your move to a new town, your car breaks down. How would you handle this situation? Would you open the yellow pages and take your car to the first mechanic you see or would you ask your colleagues for a recommendation? The second option is an example of networking. Think about why many successful businesses don’t need to advertise. They obtain new clients by word of mouth—otherwise known as networking!
The purpose of business networking is to gain information, increase your visibility in your field and establish personal connections that will help you move forward in your career. Even if you’re happy with your job, you should always be looking ahead to the next one. How do you use networking as a tool to prepare for your career’s future? There are a few steps involved in this process:
Step One: Look for ways to expand your business networks.
Judith Gerberg, Director of Gerberg & Co Career Counseling, recommends looking beyond your company for business contacts so that your networking will have lifelong continuity regardless of the specific jobs you hold. She suggests joining professional organizations that you have a genuine interest in and attending at least one activity a month. At the same time, habitually ask people in your circle if they know anyone who might be a good contact for you. At its core, networking should be fun. If you seek out people who care about the same things you do, you’ll enjoy networking and won’t view it as a chore.
Step Two: Know what you want from a contact and what you can offer her.
Many people dislike networking because they think asking a relative stranger for help is an imposition. As it’s human nature to want to help someone, and I think you’ll find that most people will be receptive provided you approach them the right way. If you know you’re going to be meeting potential contacts, don’t just drop a pile of business cards in your briefcase and call it a day. Prepare for networking conversations in advance by considering what you need from the contact. Will a phone conversation do, or would you like to meet your contact for coffee or a meal?
