Flea markets—Again, this is a low-risk, inexpensive way to begin exposing your product to buyers. It requires renting a table and producing some inventory to start. The face-to-face contact with buyers can also be a great opportunity to get feedback about your product, price, and packaging. Think of it as a working focus group, and you’ll accomplish two tasks with the effort of one. And, if you think it’s too rinky-dink, know that many multimillion-dollar companies began by selling at local flea markets, including The Quacker Factory, which now sells millions of dollars of women’s apparel through QVC.
Trade fairs and local festivals—Most communities sponsor art shows, trade fairs, and festivals at which local businesses can display their products or services. These can provide a terrific channel to introduce your product and get your market’s feedback.
School and community fundraisers—Schools, sports teams, and other community groups are always holding fundraisers to generate income. Instead of the same candy bars and wrapping paper, give these groups something new and interesting to sell by approaching them with your product. If it’s relevant and appropriate for the target market, schools and sports teams will be delighted to offer their audience something different to purchase. If your item sells well, you could always leverage this success by approaching larger catalogs that sell through schools and other groups on a regional or national level.
Other creative channels—Don’t be limited by what you see in front of you. Think about how you can get creative with your sales as they relate specifically to your product. For example, is your product intended for mothers of infants? Approach new moms groups and ask if you can distribute a flyer or demonstrate your product. Is it sports-related? Perhaps local gyms might be willing to display and sell it for a cut of your profits.
The key is creating awareness and exposure for your product, gradually building sales for long-term, manageable growth. This slower process will also create a foundation so when the mass retailers see the traction you have gained at the local level, you’ll be better equipped to handle your first major purchase order. Happy sales.
By Tamara Monosoff
