Repetitive follow-ups with the people who contacted you will result in increased sales. Make it a company policy to follow up with those people who contacted you about your products and services.
The Most Effective Use of Postcards
The purpose of your postcard’s message is to generate a sufficient level of interest in the mind of your prospect to get him/her to contact you to ask you about your offer.
You are generating interest, not collecting their money (not yet anyway). That is what the two-step marketing process is about—generating interested prospects and customers who contact you for more information.
Your message needs three parts to be most effective:
- A clear statement of the biggest benefit of your product or service (in the long distance example, it was cost savings).
- A good reason for them to contact you NOW.
- A simple, easy way for them to respond (an 800 number for example).
Your message should be short and to the point. Short messages on postcards produce more leads than long ones.
For example:
- Call 800-555-1212 for Your Copy of Our Free Report:
- What 99 Percent of Business Owners Don’t Know and Will Never Find Out About Using Postcards to Explode Their Profits
- Offer ends 5-5-01 (Print a date three weeks from your mailing date to create some urgency)
Lots of people will respond to find out what they might not know. Don’t forget, they responded, which is least some interest in the information you have created a curiosity about.
This method works and is sure to produce a large number of inquiries if sent to your proper market.
This Two-Step Marketing Process Works
Use the tips you have read here to create your next postcard’s message and see what happens. You will generate a bunch of leads from people who are truly interested in your products and services.
