Q: How do you use your website to create customer loyalty?
A: I’m very proud of our website—it’s completely interactive and really lets our customer know who we are. We’ve created an online forum that allows us to directly communicate with our customers. We constantly refer to the feedback on the forums when creating makeup, naming new items or reworking old product—making sure that along the way, our consumers’ needs and issues are being addressed. Their feedback means the world to us. Whether they love a specific formula or hate one of our shades, it’s all very important. Someone is always on the site to answer questions about how to use a certain product or to discuss the skinvigorating™ ingredients in a certain item. The forum is more than just talking about tarte—we talk about our favorite movies, clothes, perfumes…you name it, it’s been discussed on our boards!
In addition to our forum, we also have a blog where my team and I talk about our daily lives. We want our customers to know who we are—real women!
And just this year, we added a new section on tartecosmetics.com: the tarte trainer and nutritionist. Early this year we started exercising in the office with a trainer (yup, you heard it right - we do it twice a week). We thought it’d be a great addition to the website. We could share our experience and new moves with our customers!
Q: How have you managed to juggle the roles of business owner and mom? What falls by the wayside?
A: Life is all about balance so I always manage to make time for being a business owner and a mom—it’s great that I can also work from home when I need to.
As I mentioned earlier, I’ve also hired a fitness trainer, Levi James (a.k.a: Mister Abs) that comes to the office twice a week. Hey, if you can’t get to the gym, I figure, why not bring the workout to the office? It’s really been a blast for my team and me, and we share monthly videos on our website for our customers to see. We also have an on-call nutritionist, who’s great, too!
PREVIOUS PAGE
