Taking Inventory of Your Strengths and Weaknesses

As your company grows, you will inevitably be pulled in more and more directions—away from the core strengths that led you to begin the company in the first place. If your strength is sales and networking, for instance, you may find yourself bogged down with internal management issues that take time away from what you do best. If you’re great at designing or developing products, you may lack the time to devote to it. At some point—especially when resources and profits begin to grow—you may find it’s critical to focus more on core competencies again and to oversee consultants or employees who handle other areas of your business.

Don’t forget to ask for help from friends and family members with skill sets you may not have: your niece who’s organized, your best friend who’s a great writer or your husband who’s a whiz with numbers. All can help you build your business. Chances are they’ll be excited to contribute.