Q: Did anyone in particular help you along the way?
A: Obviously David has been a driving force behind our success. And I have already mentioned Peter French who taught us how to make scented candles. Honestly, there are many extraordinary people who have helped us to establish the business. From sales representatives and marketing groups who have helped us to understand the American retail industry, to our global vendor partners who always educate us about new trends and technologies, to public relations agencies who help us connect with the public.
Q: What advice would you offer other moms developing their products/ideas?
A: I think it is crucial to identify a niche in the market that is right for you and to become a true expert—not only in regard to your product, but also in the industry. I don’t believe it is possible to excel if the market niche or the product category does not work for you.
Q: Is there a resource that proved to be invaluable that you would like to share with other moms?
A: Obviously the Internet has become an incredible source of information. But what has always been most important to me are the people who cross my way. Everyone I meet might be the one to have the next big idea for the business. And I am always curious to hear what people think about our products, our strategy. Talking to business partners, friends and customers is a priceless resource for business advice!
Q: Is there anything else you would like to add?
A: Many moms face the challenge of whether they should go back to work or stay at home. I hope this story inspires them to believe that it is possible to do what you are passionate about, make a profit and make a great family, all at once!
(Part 1) | Part 2
This story originally appeared in "The Mom Inventors Insider,” the monthly newsletter of Mom Inventors, Inc.
