- Technical changes (e.g., update page titles to reflect the keywords you selected and design pages so search engines can easily read them)
- Gain more links to your site (such as from affiliates, partners, blogs, and other sources)
- Update the content on your site to reflect how you want search engines and consumers to see you (e.g. adding richer product descriptions, posting articles andreference materials, and encouraging consumers to submit their own content).
By David Berkowitz, director of strategic planning for 360i.
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