SEO and Branding Your Website

Video can be a great way to build your site’s brand awareness. Got a compelling video or series of videos you can post to YouTube? Videos can be downloaded at a frantic rate so don’t forget to put your logo and even your website address right on your video. This worked very well for a video interview series we did on a group of funny college kids at California Lutheran College. You can check these videos out at our other site, ourinnersource.com. Let YouTube do all the work for you, they’ll post your video(s) right on their site which are all nicely categorized and tagged with your keywords. YouTube will give you the html code to easily post these videos right on your own website too. There is absolutely no excuse not to take advantage of website video right now. For about $100 you can buy a simple to use video camera like the Purevideo Flip camera (sold just about everywhere), It’s ridiculously easy to use and you’ll be up and running in several minutes!

3) Improve Your Content

Content is still king. SEO practices are certainly important, but it’s only secondary to providing great content. You can have the best optimization tricks in the world, but if your content is lacking, you’re never going to get repeat visits to your web site or people to subscribe to your posts. You may also want to keep to what you know about, and segment your site to a more specific niche, one that is searchable and easier to find by the search engines. If the information is interesting and not identical to all the other sites, people will want to see what you have to say or buy what you are selling.

These are just a few quick ideas to get you thinking about better marketing your sites and they really just scratch the surface of how you can improve your site’s brand awareness. The important thing is to keep your content fresh and interesting, and be patient … good things will.