1. Become an expert in the field that your site is addressing. The more you know about the site’s contents, the more you will be able to build on that knowledge.
2. Outline what you want your site to accomplish and do. Who is your audience? What are you offering to your audience? Where do you want your site to be in one year, two years, and three years? These types of questions are important. Play out the direction you want to go in.
3. Plan on having a lot of text content on your website. This can be articles, how to information, customer testimonials, product user information, interviews, etc. Google (and the other search engines), love good relevant content. When your site is periodically spidered, the text that is easily available on your home page will be looked at by the search engines, ultimately helping your page rank. This is important: add at least one page of new content each and every day. That’s right, plan on having hundreds of pages (over time) on pertinent, related copy about your site’s subject matter.
4. Become familiar with what your site’s keywords are and how you need to ensure that the content you have on your site has these keywords imbedded there. There is a great deal of information out on the web about this. You need to do your research and implement a strong keyword strategy for your site.
5. Get high positioned links to coming into your site. Don’t be afraid to ask for links, everyone was once at a lowly page rank and most will understand where you are coming from. If you have taken the time to create a site with great content, others will be happy to associate with you by providing cross-links. Google will be the first to tell you that nothing makes for a quicker rise in PR status than having external high-ranking links coming in to your site.
6. Flex those typing fingers because you’ll need to start writing. In addition to having plenty of copy on your site, you will want to write relevant articles (refer to your site’s keywords and subject matter). There are tons of great websites out there that are looking for fresh new, well-written articles. You may want to check out sites like Idea Marketers where they have a huge selection of authors sharing their thoughts and ideas.
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