Zen Fireflies Arise After Web site was Stolen

If you have ever created something from nothing you are a true artist and you are most likely familiar with the feeling of contented satisfaction. Mix that with the excitement of being a powerful creator, and you may feel like this is your destiny. Whether it is a child, an oil painting, or a novel it is as if you are presenting a little bit of you to the world.

The same feeling applies if you have created your own Web site. Particularly, if you have introduced an absolutely unique and patented product on this Web site. The web is such a wonderful window to the world. Reaching millions upon millions of people, what could be a better place to show off your “baby?”

Hold on, though. Before you get too excited, I urge you to take some very important precautions. If you were taking your baby home from the hospital, would you make sure that some details are in place first? Of course, you would! You probably would get yourself a crib, some disposable diapers, formula, a car seat, etc.

Well, you should have an appropriate safety checklist for your Web site, as well. You will need certain details taken care of to protect your site from the greedy, unseen predators that stalk around cyberspace. If you don’t you could wind up losing what you spent so much time and money to build.

How do I know? Because it recently happened to me. So before you do anything else, stop, and read this very carefully. I am here to give you a heads up when it comes to protecting your Web site.

I manufacture and distribute an electronic fireflies product with my partner, Mark. Since 2003 we have sold this cool gadget as “a certain name.” In 2004 another Web site popped up selling their version of the electronic firefly. Their fireflies are stagnant lights that only blink and do not move (like Christmas lights on their last legs). For their uninspired product, they selected a url that was similar to the one that we were using at the time. This was fine with us, we just looked at it as healthy competition and we felt that our product was uniquely different (our fireflies actually moved), so we would always have a healthy flow of customers.