You go to Target with the sole purpose of buying some shampoo or some other toiletry necessity. As you walk through the automatic doors, you get a whiff of the “Target Smell”—the smell of clothes, popcorn, and cardboard fused into one, and immediately you get excited! “Should I get a cart?” you ask yourself. Since you only need shampoo, you decide that a basket will do.
After pulling a basket apart from the rest, you automatically and without any thinking whatsoever walk over to the Dollar section. What theme do they have going this week, you wonder. You see that the theme is kitchenware. Wow, those kitchen towels are really cute, you’re thinking, but you know that you already have two at home. Then you stand there holding the cute towels in your hand and stare off with your head tilted trying to decide if it’s possible to have too many towels. Finally you decide that you will just buy them and use them as backup towels ... after all, it’s ONLY a dollar, right? Then you walk a few steps over and a set of coffee mugs catch your eye. OMG, a set of four mugs for just $2.50?? OK, just put them in the basket .... you plan on inviting friends over a lot anyway and you don’t want to run out of mugs. How embarrassing would that be? You decide that you better leave the dollar section now before you get too carried away.
You immediately head towards the personal care aisles, looking down every aisle to make sure you don’t miss the shampoo aisle, but you are suddenly attracted to the chocolate aisle and you are craving a truffle at that very moment. You spend about five full minutes taking in all the different flavors with your eyes and try do decide which one exactly it is that you’re craving, touching and picking up the final two choices, and making sure to pick the one that offers more ounces for your money. You throw the winning chocolate in your basket and quickly head out of the aisle, embarrassed about how long you’ve been standing there.
