Marketing Violence to Kids

By: Common Sense Media (View Profile)

Be age appropriate:

·  Kids ages 2-4 often see cartoon violence. But keep them away from anything that shows physical aggression as a means of conflict resolution, because they'll imitate what they see.

·  For 5- to 7-year-olds, cartoon rough-and-tumble, slapstick, and fantasy violence are OK, but violence that would reasonably result in death or serious injury is too scary.

·  8- to 10-year-olds can handle action-hero sword fighting or gunplay as long as there’s no gore. Violence should have consequences.

·  For 11- to 12-year-old tweens, historical action is OK, including battles, fantasy clashes, and duels. But close-ups of gore or graphic violence (alone or combined with sexual situations) aren't recommended.

·  Kids ages 13-17 can and will see shoot ‘em ups, blow ‘em ups, high-tech violence, accidents with disfigurement, or death, anger, and gang fighting (and with HDTV, they'll really see things!). Point out that the violence portrayed is hurtful and causes suffering. And limit time exposure to violence, especially in video games.

·  No M-rated games for kids younger than 16 or 17. Sure, the kid down the street has the latest cop-killer game. But these games are ultra-violent and often sexually violent. That’s not good for developing brains and social development.

 

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