Not only are women a force to be reckoned with in the running industry, we are taking it a step further. We sweat and train hard, and we like to wear running clothes that look and feel good! We want professionally-managed races, but we like to celebrate and pamper ourselves!
ZOOMA has taken the women work hard/women play hard concept to the extreme. ZOOMA Women’s Race Series, with its first half marathon and 10K in Annapolis in June 2008, captures a “girls’ weekend” atmosphere on its race weekends with an after party including wine tasting, mini spa treatments, shopping, live music, samplings, and give-aways. All participants receive free online training programs and access to a group-training network. Race weekend events include a separate jog stroller race. You can even have your race packet mailed to you. Now that’s a women’s race.
In the 1960s, Kathrine Switzer ran marathons fast wearing a hair ribbon and red lipstick. She is a woman and a runner. So, go ahead and run like a girl. And have fun doing it.
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