Evelyn H. Lauder did not start out life as a business savvy beauty and health champion, but she has adeptly fulfilled that role. After her marriage to Estee Lauder’s son, Leonard, her mother-in-law persuaded her to leave her teaching career to help with the family business. At that time, Estee Lauder Companies had a handful of products on the market, and Evelyn would answer the phone in different voices to make the company seem larger than it was. She was influential in developing the training protocol for employees, which is still used today.
Perhaps more important than her contribution to cosmetics has been her involvement in the fight against breast cancer. She helped raise funds for the Evelyn H. Lauder Breast Center at the Memorial Sloan-Kettering Cancer Center, built in 1992. A year later, she founded The Breast Cancer Research Foundation, which raises money for clinical and genetic breast cancer research. In 2006, the Foundation raised 27 million dollars—bringing its cumulative dollars raised since 1993 to over $160 million—and funded 115 scientists from around the globe. In addition to her philanthropy, Mrs. Lauder has held numerous photography exhibits and recently published a cookbook, In Great Taste. All of the proceeds from her photography and book sales go to The Breast Cancer Research Foundation (for more information see The Breast Cancer Research Foundation: Where Make-up Meets Mammography).
We caught up with Mrs. Lauder at her recent photography exhibition, Perceptions of Beauty, at the John Berggruen Gallery in San Francisco. Before her fans and friends began pouring in, we were able to ask a few questions.
Q: What prompted you to start The Breast Cancer Research Foundation?
EL: There was no single organization dedicated to breast cancer research, particularly clinical research, in a coordinated fashion. There were organizations that were doing emotional support, there were groups that were doing mammography, and other groups that were helping the underprivileged and underserved, but there was really no one raising funds specifically for research on a national level. I looked everywhere to find a foundation and there was not one. At that moment in time, there was a cross roads in my life. I knew I wanted to devote myself to doing this because getting it done would accelerate the research process. I am not one of those people that says, “Somebody ought to do this” and then waits for it to happen. I believe that if you think something needs to be done, you have to do it yourself. So I did. And, in fact, fourteen years later, it has accelerated the process.
