We tried to make it attractive and readable… we try to draw people in. This is an example of the different audiences and different styles of publications we do for our global and local audiences… We did one that defined sexual and reproductive health. It had nine pages, one subject to a page, like adolescent pregnancy, unsafe abortion, maternal mortality, and population growth rates—key issues. We defined them in the world’s shortest way—to-the-point definitions. We did facts, references, and what people can do about the issue… and they’re general enough so that whether you live in Afghanistan or Argentina, you can use it! People depend on these… tens of thousands.
