Diet Water
From Japanese manufacturer Sapporo comes … Diet Water! I can’t seem to find the ingredients—at least in English—of Diet Water, but the whole concept seems bunk. How could water possibly have fewer calories than zero, and fewer fat grams than zero? Maybe consumers really are willing to swallow anything.
Pocari Sweat
Forget the euphemism of Gatorade or Powerade. When we sweat, we want to drink … sweat? Pocari Sweat is an energy drink appropriately named. According to the drink’s Web site, the health beverage, introduced in Japan in 1980, replaces lost fluids and minerals, and can be bought in fourteen countries—ranging from Malaysia to the United Arab Emirates—around the world.
Pepsi Ice Cucumber
Photo source: yoppy on flickr (CC)
According to the Washington Post, Pepsi unveiled a—swallow, burp—cucumber soda in Japan last summer. According to the news account, while the special edition of Pepsi does not have an actual cucumber in it, artificial flavors deliver the “refreshing” taste of cucumber. And the masses were apparently enjoying it: Japan’s Pepsi distributor, Sunbury, Ltd., planned to sell 200,000 cases over three months.
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