Marketing Wine to Women

By: Women & Wine ® (View Profile)

Sure it’s more convenient to buy in the supermarket (where allowed by law) but in the same way that you have your favorite florist, manicurist, etc. a wine retailer is a friend and wants to help you navigate those challenging wine waters (no pun intended).

Personally, I’d rather drink Midlife Crisis (made by a wonderful couple who work Mon-Fri in LA and then drive up to their ‘winery’ in Paso Robles every weekend and have made their dream a reality!) a small production hand-crafted wine by passionate people then something mall produced for the grocery store crowd.

If you’d like more information about how to enjoy wine in and out of your home—or to meet other like-minded people who feel the same, go to Women & Wine and become a member and yes, we now have our own retail boutique called Wine Valet at Two Rodeo Drive because we want to be there for you when you want to discover your newest varietal.

Photo Courtesy of Women & Wine

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