Bono, Ali Hewson, and Rogan Launch Clothing Line Edun

By: Tango Diva (View Profile)

Edun’s bottom line is that every garment has a story, and we all need to ask ourselves whether the clothes on our backs tell a story with which we want to be associated. As in, you are what you wear. Finally, we can shop smart and look smart at the same time.

(And if you must know, places Bono enjoyed in San Francisco included Sunday morning services at Glide (glide.org), a bite at Il Fornaio, and coffee at Tosca.)

Edun is available at Saks Fifth Avenue

By Stephanie Block

Related Story: Bono Says Shop (Red) for AIDS Relief in Africa!

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