“Mad Men” So Far: Everything You Need to Know
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This is Don Draper
Don Draper is a superstar creative director and partner at an ad agency in New York. Despite the fact that he’s a womanizer, an alcoholic, and a colossal asshole to most people, he’s brilliant and is begrudgingly idolized by everyone. In the third season, in the face of an impending corporate buyout and liquidation, Don and the partners at the old Sterling Cooper agency decided to leave and start their own company—Sterling Cooper Draper Pryce.
However, Don has a secret, which is that “Don Draper” is not his real name. Don’s real name is Dick Whitman. While serving in the Korean War, he stole the identity of a fallen lieutenant and has been living as him ever since, even financially supporting the real Draper’s wife in California. Keeping this secret has come at the expense of relationships and business opportunities, and he feels as though nobody really knows him. At the end of last season, Don spontaneously proposed to his young secretary, while the fate of his agency is uncertain, due to losing clients and cash. But despite the agency’s precarious operating position, Don took the bold and visionary step of publicly rejecting tobacco ad business, putting the agency at the forefront of the burgeoning anti-smoking movement.
Photo credit: AMC