Anyone in the advertising industry will tell you that it’s more fun to create ads for some products as opposed to others. Dusting polish and toilet cleaners, for example, aren’t exactly clients that most creative types are jumping up and down to work with. Condoms, on the other hand, are. But because there’s so much potential to make easy, tasteless jokes, condom advertising requires a more delicate touch; great ads should make us think a little bit harder before rewarding us with the punch line. These twenty-one ads from around the world do just that—some in more subtle ways than others.