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2010 Social Media Marketing Experts to Watch, Part 1

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Every divine once in a while in life you come across someone and something special that unexpectedly changes your life—something that was meant to happen, but you didn’t realize it exactly until it did. That’s how I feel about the company Abraham Harrison, LLC and the Founding Partner and CEO Mark Harrison in particular.


Mark changed my life a few months ago by simply asking me what would be my dream job in a conference call. The insights he graciously shared with me in our call and follow up emails put me on an exciting path of professional expansion and inspired creativity. He was also the first person to publish my articles on the Abraham Harrison, LLC owned Web site Marketing Conversation. Mark is an amazingly thoughtful and warm person. Chris Abraham, the other half of Abraham Harrison, LLC, is in a word—brilliant; and is in four words—an awesome, unique perspective.


Abraham Harrison, LLC, headquartered in Washington D.C., is the leading digital PR company and social media marketing firm. As they describe on their Web site:


“At Abraham Harrison, online social media PR is what we do all day, every day, and have been doing for years. We’re not an old-media PR shop trying to quickly jump on the new-school bandwagon, hoping we can figure it out (and making all the mistakes on your dime). We are a well-practiced team of twenty-seven professionals who work exclusively in the social media world. We’re very pleased to put our skills and experience at your service to deliver the extraordinary impact social media operations can have when practiced by true experts.”


When I was thinking of and researching the social media marketing experts to watch in 2010, I went to the best resource for all things social media of course—my good friends at Marketing Conversation first. Chief Programmer Phillip Rhoades offered this on November 18th:

Social Media Folks to Watch in 2010 


The folks over at 451 Heat compiled a list of the Top Social Media Strategists to Watch in 2010 and it’s a really interesting read. 


Chris Abraham is the President and COO of social media marketing firm, Abraham Harrison LLC. He focuses on how memetics and emergence affect culture. Abraham specializes in Web2.0 technologies including content syndication, online collaboration, blogging and consumer generated media. He also works as an internet analyst, web strategy consultant, and adviser to the industry’s leading firms.


David Armano is a senior partner at Dachis Group. His personal blog, “Logic + Emotion,” was ranked by Advertising Age as one of the top media and marketing blogs. Armano’s previous work includes leading creative strategy for agencies such as Digitas and Critical Mass.


Josh Bernoff is the SVP of idea development at Forrester Research. While at Forrester, Bernoff created Technographics, a system that groups customers by their use of technology. He is the co-author of “Groundswell: Winning in a World Transformed by Social Technologies.” Bernoff also contributes to the Forrester blog, Advertising Age and Marketing News.


Rohit Bhargava is a founding member of the 360 Digital Influence group at Oglivy. He wrote a guide called, “Personality Not Included,” which details how to use personality to reinvent marketing strategies. He continues to write the “Influential Marketing” blog, ranked in the top fifty marketing blogs in the world by Advertising Age.


Toby Bloomberg is the founder of “Diva Marketing Blog,” a fun and exciting outlet focused on marketing and social media. Bloomberg serves on the board of Atlanta Interactive Marketing Association, and is on the advisory board for DivineCaroline, an online women’s community.


Edward Boches is one of the original partners of Mullen and the founder of the blog/online magazine, “The Next Great Generation.” Boches is currently the Chief Creative Officer and Chief Social Media Officer at Mullen.


Jason Breed is the senior director of business development at Neighborhood America, a consulting agency that focuses on social media strategies in business. Breed leads social media and online community initiatives on a corporate, media and government level.


Chris Brogan has been working with social media to build digital relationships for businesses, organizations and individuals for the past ten years. He is currently President of New Marketing Labs, a new media marketing agency that hosts Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He helps large and mid-sized companies improve their marketing, PR and business communications through the use of social software, community platforms, and other emerging web and mobile technologies. Brogan’s blog, “chrisbrogan.com,” is among the top ten of Advertising Age’s “Power150.”


Christopher Carfi is the co-founder of Cerado, Inc, which helps companies understand how to reach their customers with marketing and social media software. Carfi was also one of the first members of the Rosetta Net Board of Directors. He regularly writes on his personal blog, “The Social Customer Manifesto.”


C. C. Chapman is the Co-Founder and Managing Partner of Advance Guard, a media consultant group. He creates radical marketing programs using emerging technology and community platforms. In his podcast and blog, “Managing the Gray,” Chapman provides new media strategies and information on technology in simple terms.


Adam Cohen is a partner at the digital agency, Rosetta. He currently works as the leader of the Search, Online and Social Media unit at Rosetta. For the past couple years, Cohen has tackled topics such as interactive marketing and social media in his blog. His blog, “A Thousand Cuts,” also discusses how businesses leverage technology to drive and sustain value, and provides tips on team building.


Mack Collier is actively engaged with social media as a consultant, trainer, and speaker. His blog, “The Viral Garden,” highlights his position as an expert on social media as it continually has a monthly readership of 175,000.


Angela Connor is the Managing Editor of User-Generated Content at WRAL.com. Her job includes managing day-to-day content direction, long term planning strategies and driving user engagement. Connor is the author of the book “18 Rules of Community Engagement: A Guide for Building Relationships and Connecting with Customers Online.”


Todd Defren currently works at SHIFT Communications. The company is a hybrid PR firm in Boston that works with clients such as Club Med, Virgin Mobile, Bing and Wells Fargo. Defren is a co-founder and Board Member of the Social Media Club and an Advisory Board Member for the SmartBrief on Social Media. He is credited for creating social media releases and social media newsrooms, and his blog, “PR-Squared,” is a regular in the top 20 of Advertising Age’s “Power150.” Defren is also a “40 Under 40” honoree, a Fellow of the Society for New Communications Research and a frequent speaker on the topic of social media.

Dave Evans is the co-founder of a strategic marketing service and specialized software application that supports social business strategy called Digital Voodoo. He is also the co-founder of HearThis.com, a podcast service firm focused on social media and marketing. Evans is the author of “Social Media Marketing: An Hour a Day,” which defines guidelines for using and measuring social media as part of an integrated marketing plan.

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