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2010 Social Media Marketing Experts to Watch, Part 2

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Sally Falkow created the POWER branding formula, and is an accredited member of the Public Relations Society of America. Falkow is the author of the books Your Brand of Expansion—How You Can Use PR Strategies to Expand Your Business, and WebSense: Effective Website Marketing Strategies.


Jason Falls gained his experience as a new media specialist by leading a national advertising agency’s interactive and social media efforts and working with various Fortune 100 brands. He is a social media strategist and an independent consultant in the social media industry. He is the Cofounder and President of Social Media Club Louisville, and currently serves an advisory role for Network Solutions, a leading domain name, web hosting and online marketing company.


Nathan Gilliatt is a Principal at Social Target, a consulting group focused on social media practices. Gilliatt is the author of the Guide to Social Media Analysis, a how-to on the tools and importance of listening to social media. Gilliatt also created the business blog, “The Net-Savvy Executive,” as a means for companies to explore new media strategies.


Paul Gillin is a research fellow and a member of the advisory board of the Society for New Communications Research, as well as a co-chair of the social media cluster for the Massachusetts Technology Leadership Council. He is the author of The New Influencers, and regularly writes for BtoB Magazine and Ziff-Davis Enterprise. Gillin is currently in the process of writing his new book, Secrets of Social Media Marketing.


Seth Godin is the CEO and creator of Yoyodyne, a leader in interactive direct marketing. Along with being an accomplished writer and the author of ten bestselling marketing books, Godin is a successful public speaker. He was ranked as one of the “21 Speakers of the Next Century” by Successful Meetings. Godin is a contributing editor for Fast Company Magazine, and created his own marketing blog, sethgodin.com.


Phil Gomes is the SVP at Edelman Digital, where he leads the company’s interactive solutions unit, and advises on social media. He is also the Senior Advisor at the Society for New Communications Research. Gomes is considered the first person in the PR field to start a blog.


Beth Harte is the Community Manager for MarketingProfs. She not only maintains a blog of her own called, “The Harte of Marketing,” but also she regularly contributes to Marketing Prof’s “Daily Fix.”


John Hingley is the founder of Andiamo Systems, a brand and media measurement company. He is also the CEO and founder of Crush Direct, a marketing and advertising agency for both B2B and consumer related services.


Jackie Huba is the co-founder of the Society for Word of Mouth, which encourages members to embrace the power of word-of-mouth in business. She is the co-author of the books Citizen Marketers: When People Are the Message, and Creating Customer Evangelists: How Loyal Customers Become A Volunteer Sales Force. The blog, “Church of the Customer,” which Huba co-writes, is one of the world’s most popular business blogs.


Tom Humbarger is a social media and community strategy consultant. He gained his expertise in marketing, by working as the community manager for Catalyze Community, a B2B group for professionals who design software applications and websites. Humbarger has his own blog, “Social Media Musings By Tom Humbarger,” which he updates regularly.


Shel Israel is a senior fellow of The Society for New Media Research, and is on the advisory board of the Social Media Club. He is the author of Twitterville, How Businesses Can Thrive in the New Global Neighborhoods, and the co-author of Naked Conversations—How Blogs are Changing the Way Businesses Talk with Customers. Israel also started the consulting firm SIPR, which he ran for several years.


Mitch Joel is President of Twist Image, an award-winning Digital Marketing and Communications agency. His book, “Six Pixels of Separation,” named after his successful blog and podcast, is a business and marketing bestseller. He is also a blogger, podcaster, passionate entrepreneur, and speaker on digital marketing and personal branding. In 2006, he was named one of the most influential authorities on blog marketing in the world. In 2008, Mitch was named “Canada’s Most Influential Male in Social Media,” one of the top 100 online marketers in the world and a “Top 40 Under 40.”


Max Kalehoff is currently the Vice President of Marketing at Clickable. He is credited for starting the blog, “Attention Max,” and writes a weekly column in MediaPost. Kalehoff gained his marketing experience at Neilson BuzzMetrics and comScore Media Matrix.


Christina Kerley is the Founder of CK Epiphany. She regularly contributes to MarketingProfs, an outlet that targets 270,000 marketers and professionals. Kerley created the first-ever marketing book club and her blog, “ck-blog.com,” ranks in Advertising Age’s “Power150” as well as in Viral Garden’s “Top 25.”


Peter Kim is the Managing Director of the North America division of Dachis Group, a social technologies firm. Kim previously worked as an analyst at Forrester Research, where he won an award for his work on social technologies and marketing plans.


JD Lasica is president of Social Media Group, and the co-founder of Ourmedia.org. He is also a member of the Intel Insiders social media advisory group, and a board member of the Media Bloggers Association. Lasica is the author of “Darknet: Hollywood’s War Against the Digital Generation.” He regularly contributes to SocialMedia.biz, Darknet.com, and Real People Network.


Justin Levy is currently the General Manager of New Marketing Labs, a new media marketing agency that specializes in helping businesses learn to use social media tools, blogs and community platforms. At New Marketing Labs, Levy teaches businesses about new media marketing and explains how to utilize listening tools to drive business value. Levy is also the General Manager of Caminito Argentinean Steakhouse. He routinely speaks and blogs about how new media has contributed to the success of the restaurant.


Charlene Li is the founder of Altimeter Group, a consulting firm focused on new technologies and digital strategies. Prior to this she served as a vice president and principal analyst at Forrester Research. Li is the co-author of Groundswell: Winning in a World Transformed by Social Technologies. Her next book, Open: How Leaders Win By Letting Go is due for 2010.


Valeria Maltoni is an expert blogger at Fast Company, a magazine focusing on the conversation between marketer and customer. She also contributes to websites such as Marketing 2.0, Social Media Today, and The Blog Herald; as well the eBook, “The Age of Conversation.” Maltoni’s marketing blog, “Conversation Agent,” is regarded as one of the best of its kind.

Ben McConnell published two books on the strength of customer loyalty: “Citizen Marketers: When People Are The Message,” and “Creating Customer Evangelists: How Loyal Customers Become A Volunteer Sales Force.” He is also the co-founder of the Society of Word of Mouth, and the “Church of the Customer” blog, which has a daily readership of over 120,000.

Part 3

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